● ● ● Selected Work

Zerion

Brand Designer
Visual Creator
Video Producer

Aug 2023 - Dec 2025

Focus: Branding, Graphic Design, Campaigns, Video Production & IRL Events

Spent 2.5 fast-paced years at Zerion keeping the brand tight and pushing marketing creative as far as it would go. Operating in a lean, high-output team, I was responsible for the visual identity across every medium—handling graphics, 3D renders, motion, print, and merch myself while directing external motion agency.

Campaigns & Viral Drops: Active creative lead across major launch campaigns and viral NFT mints, constantly hunting for unique visual angles that expanded the brand's reach.
Video Production & Livestreams: Introduced video marketing from scratch—producing, shooting, editing, and streaming product videos and educational content. Even produced and directed an industry-leading launch video shot across stunning locations with a full film crew in 3 days.
IRL Magic & Events: Spearheaded visual branding and production for side-events, community dinners, and conference activations, bringing the digital brand seamlessly into the physical world.

Moove

External art director

June - July 2026

Focus: Brand Audit, Mascot Design & UI/UX Integration

Brought in as an external Art Director to run a full brand and UI/UX audit for a pre-release walking challenge app. The heart of the app was its mascot, so I gave it a creative overhaul and worked directly with the in-house team to integrate it deeply across the entire user journey. Alongside aiding the app’s overall visual redesign, I introduced a customizable 3D version of the mascot built for B2B clients and trained the internal team on custom AI workflows so they could easily replicate the visual style at scale.

Zoolini NFTs

Founder
Creative director
Lead Designer

Feb - July 2025

Focus: Web3, 10k NFT Collection, Branding & Team Leadership

40 hand-drawn animals, 5 emotions each, and 100 custom accessories (AI-amplified)—that was the core of a 10k, market-aware NFT collection built and dropped when interest in NFTs was at rock bottom. The goal was to prove that a truly unique creative effort could still command attention in a bear market. I single-handedly led a team of 7 specialists while creating all the artwork, marketing visuals, and merch.

The strategy paid off: the community blew up to 26k+ Twitter followers and 1.5k+ on Discord, and the entire collection sold out in under 2 hours with the audience demanding more.

Sigil Labs

Lead Designer
Art Director
Co-founder

2025

Focus: Web3 Visual Experiences, Gamification & Brand Strategy

A boutique creative studio built to bring expressive, high-end visual experiences to Web3 products. Grounded in rich visuals, gamification, and real-world experiences, the studio helped Web3 projects build immersive worlds, design original characters and mascots, and evolve established brands for their next chapter. Alongside the creative strategy, I led a small team of designers and developers shipping custom apps, websites, and digital touchpoints.